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Bareksa - Building Routine Investment Habit Features
Role
Product Designer
Duration
2 weeks
Tools
Figma, Figjam, Maze, Miro
Context
Three favourite rmutual funds (Reksadana) investment app is Bibit (71.9%), Bareksa (22.8%), and Ipotfund (10.5%)
Mutual funds are one of Bareksa's flagship investment products and the pioneer of mutual fund investment platform.
As a pioneer and one of the best mutual fund apps, of course, Mutual Fund needs to improve the quality of its services and features.
Problem
1
User usually forgot about their investment goals
Mutual fund (Reksadana) investment is one of the activities done to generate income by buying mutual fund products regularly. Currently, users are not able to build a habit of saving when investing in mutual funds on Bareksa.
2
User didn’t invest routinely according to their investment plan
Often Bareksa users invest regularly by setting aside their regular income (monthly). But sometimes they forgot to spend time to open the app and investing regularly.
Goals
1
Help user build their routine investment habit
Create an experience that can help user build a saving habit while investing in Mutual Funds routinely via Bareksa App.
2
Help user plan their investment goals
Encourage user to create their investment plan
Insights
After conducting a research i found out that:
source: KSEI 2022
115.41%
The increase in the number of new mutual fund investors in 2021. This indicates the growth of investment interest in mutual funds every year is increasing rapidly.
60.02%
Investor age is < 30 years old (Gen-z & Millennials)
32.68%
Profession of the investor is Employee (Private, Public, Teacher)
Comparison
Bareksa compared to other mutual funds investment app
Research & Findings
1
Objective
Identify user habits when investing in mutual funds
Identify user pain points when investing in mutual funds through the application
Understand user goals when investing in mutual funds
2
Criteria
6 participants
Invest Reksadana in Bareksa
Gen Z or Millenials
Have a routine income receival
3
Insights & Findings
5/6 users use other mutual fund investment apps to make regular investments
5/6 users feel frustrated when they want to make the same mutual fund purchase manually
6/6 users plan investments every time they get a salary
3/6 users often forget to invest according to their plan
4/6 users invest a fixed amount every month
"Most users plan their investments with each salary and invest regularly, but many struggle with repeated purchases and occasionally forget to follow their investment plans."
Designing Solutions
Routine Investment Features
Lesson Learned
Bareksa, is a pioneer in Reksadana investment platform and has a great app with a complete investment product. Bareksa can increase the Retention Rate with this feature because user will inspect their invesment plan routinely (monthly or weekly)
6/6 user will use this feature in the future
4/6 user feel this feature will help them organize their investment plan
5/6 user feel this feature will help them to be more consistent to invest